Ahrefs doesn’t have any tools to help with PPC or social media. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. SEMrush, SE Ranking, Majestic, Moz, SERPStat, Ubersuggest and Mangools are among the top players in the market that offer an equally good option for SEO professionals. Aggiungi embed video alle tue risposte su. So, if you experienced a negative SEO attack on one page, Penguin would penalize your entire site and rankings would drop across the board. Ahrefs is one of the most popular and widely-utilized SEO tools valued for its extensive set of features. ago. Best Ahrefs Alternatives: Our Top 3 Options [Ranked & Reviewed]4 – Mangools. From backlink analysis to keyword research, it is immensely useful in growing your organic traffic, monitoring your competitor’s keywords with it's robust keyword research tools, and helping you significantly boost your website’s. SEO PowerSuite –. To get the best results, you need to use them. Best. The best phrase that can describe this tool is “user experience”. Google Keyword. Ahrefs’ Paragraph Rewriter can be beneficial for content creators, editors, or writers who need to enhance or refine their written content. Monitor and improve them using Search Console. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. 95/month. Búsqueda orgánica (SEO) La búsqueda orgánica se refiere a los resultados de búsqueda que no son de pago en un motor de búsqueda. Ahrefs is certainly a ‘premium’ SEO software suite, but it of course has direct competitors that have similar (if not exactly identical) feature sets and pricing structures. #1. Prejsť na obsah. AhrefsIn questo articolo, ti guiderò attraverso otto canali di marketing efficaci che ci hanno aiutato a diventare un’azienda all’attivo a otto cifre. Plan B: The price of this plan is $39. Ahrefs is often praised for its data accuracy and comprehensive backlink analysis, making it a preferred choice for many SEO professionals. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. There’s no need to set og:url manually. However, Ahrefs stands out with plenty of unique features. Ubersuggest is a great tool but runs low on features compared to Ahrefs. SEMrush offers a free version of. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community. 22. SEMRush - The Best for SEO Tools and Resources Mangools - The Best for Intuitiveness 5 Factors We Considered When Choosing Top Alternatives to Ahrefs Due to its solid reputation, Ahrefs appears. Ovo je moja recenzija Keysearcha, sveobuhvatnog alata za istraživanje ključnih riječi, SEO analize i provjere poteškoća, koji je puno jeftinija alternativa softveru Ahrefs, SEMrush i Moz SEO. me. 1. 2. Ahrefs; Free version Compare and analyze up to 10 competitor domains each day Do position tracking on up to 10 keywords Crawl 100 pages per month. The N-gram Keyword Grouping tool is yet another deserving Ahrefs substitute that groups keywords by their unigrams, bigrams and trigrams. Siamo nell’era del mobile. Keyword data is another advantage of SE Ranking. if your link profile is beyond that, you'll need to pay. The basic plan of Ahrefs starts at $99 per month whereas for Semrush it is $119 per month. On top of that, you can also use Ahrefs to do keyword research for Google, YouTube, and even Amazon. SERPstat is one of the best affordable tools that comes at a fair price. Statista estima que el número de bloggers en Estados Unidos llegará a 31,7 millones en 2020. Meta description. When it comes to comparing Semrush with Ahrefs, both the software are some in many aspects. Also, test the live URL and request reindexing if a page was updated. Spyfu tells a story with your website data and it all starts with SEO research. Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. Both Ahrefs and Semrush are great SEO tools with their own pros and cons. similarweb. This use case can save time and effort in the manual editing. There’s obviously other features in AHRefs that are only available on their site. Install Yoast’s SEO plugin. Includes keyword research for YouTube, Amazon, and Bing. While you may not find the same great AHRefs dashboard experience, there are a variety of different tools that will do similar things. Armed with its arsenal of tools and features, you can conquer the challenges of the digital realm and elevate your website to new heights. Free SEO Tools Rank higher and drive more organic traffic with our ever-growing collection of free SEO tools. The “ Anonymous View ” feature lets you visit websites from your search results anonymously for both desktop and mobile. depends on the volume of data you're looking for. It’s better to test it on your website. El programa permite a los propietarios de sitios web investigar la optimización de motores de. More importantly, they expect you to know which keywords to target ahead of time! Using our keyword rank checker you can create dynamic keyword groups based on patterns in your keywords. That said: To crown one tool the “best”, I need to consider lots of factors like:Exite una alternativa a Semrush y Ahrefs. The first step of this process is to open Ahrefs’ Site Explorer and paste a competitor’s URL in the search bar. Y en este post, compartiré algunos de los consejos que me gustaría haber sabido cuando empecé. Te proponemos recomendaciones y alternativas similares a ahrefs. Don't forget to save 20% on annual billing. Unfortunately, the Ahrefs customer support team can take a while to respond, and it isn’t always helpful. Premium Plan – $599/mo or $5750/year. Furthermore, the controversial usage-based pricing update from Ahrefs has. También, al utilizar esta alternativa a Semrush, tienes la posibilidad de conseguir métricas únicas para las palabras clave. 5 SEOBook. ”. $99 per month or $990 per year (annual plan). Add keyword modifiers (optional) Make it readable (optional) Make it lowercase. Keyword Rank Tracking. Semrush. With crawling, you can come across all the backlinks and mentions over the web that you may have missed in your manual efforts. Whereas in Semrush, it can be challenging for beginners to understand the functions of Semrush fully. It does not show you an in-depth analysis of backlinks. While it doesn’t offer rich features like Ahrefs, Ubersuggest does have a completely free version and also offers a much more budget friendly options of $29/month when compared to Ahrefs. It all comes down to whether Ahrefs is what your business needs and whether you’re willing to pay for it. com’s top competitor in October 2023 is trafficestimate. August 8, 2023 2 min read. Ahrefs and SE Ranking have similar tools and features, but SE Ranking is better for tracking keyword rankings. The closest alternative to Ahrefs is without doubt SEMrush. Serpstat is a cost-effective Ahrefs alternative that works solidly. This use case can save time and effort in the manual editing. Raven Tools. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. KWFinder 7. May 10, 2023 4 min read. 1. E você não pode negociar Ahrefs, infelizmente. E-A-T significa Experiencia, Autoridad y Confianza. If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations. SE Ranking’s Competitive and Keyword Research Tools provide high-quality keyword data, thanks to the platform’s unique ungrouping algorithm that provides exact search volume values for each keyword. In addition to providing a backlink analysis, it also provides information on the page rank of pages with high-quality backlinks. Here are eight Ahref alternatives that are worth considering: 1. De lo contrario, se corre el riesgo de que tu IP sea prohibida por Google. Google Search Console (GSC) is another SEO tool on our list. Scrivi “cmd” e premi “Invio”. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Kako pregledamo. Ahrefs Lite is the least expensive option, and costs $99 per month. Keyword Chef 4. Ecco come farlo su Windows: Premi Windows+R per lanciare la box “Esegui”. It’s ideal for competition analysis since it generates extensive information on your rivals’ link building, paid and organic keyword research, and advertising actions and plans. 2. La mayoría de webs usan CSS para hacer que el H1 destaque en la página en comparación con encabezados menores como H2, H3, etc. They may also upcharge you without warning, and some of the data isn’t the most accurate. ago. 8. Considering that SEO drives 1000% more traffic than organic social media searches, there’s every incentive to investigate every SEO tool at your disposal. io 6. . com 2nd most similar site is internettrafficreport. com with 217. Premium – $69/month. Start with your page title. SEOInfo. Ahrefs will also show you problems such as broken links that could hurt your ranking. 1. After using Ahrefs for 3 years, I can't imagine my work life without it. When comparing Ahrefs vs SEMrush, it’s clear that SEMrush has the largest Google keyword database on the market. Ahrefs is certainly a ‘premium’ SEO software suite, but it of course has direct competitors that have similar (if not exactly identical) feature sets and pricing structures. 6K visits in October 2023, and closing off the top 3 is comscore. 8. For example, it’s able to estimate how many searches become real page visits. For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc. Avoid this from happening by. io. SEMRush. Less Backlink Data: SEMrush doesn’t have as advanced of a backlink database as Ahrefs so it’s not as useful for that. search_geek. but not to Google. 1. We wrote the blog on SEO — literally. so, you'll need to buy access for 5 or 7 bucks, submit website to Ahrefs projects (requires website access, because Ahrefs doesn't allow third-parties to crawl not your website) and later crawl it via SEO audit tool there. Ahrefs users can use Site Audit to analyze websites and find both technical SEO and on-page SEO issues. What is Ahrefs? Ahrefs is a powerful SEO tool that is designed to help website owners improve their online presence. SEMRush is a great alternative to Ahrefs in terms of features, but it depends largely on the reason why you're moving away from Ahrefs and looking for alternatives. It’s the third most active crawler after Google’s and Bing's, visiting over 8 billion web pages every 24 hours and updating its index every 15–30 minutes. SEO tools such as Semrush, BuzzSumo, and SEOquake are great Ahrefs alternatives that come with free and paid plans. Limited keyword database: Unlike Ahrefs, Mangools is limited only to Google, and its keyword database is not as extensive, especially for long-tail keyword research. Conveniencia: cómo hacer tu oferta accesible. With the basic plan starting at $99/month, it’s among the more expensive choices for SEO tools. 00. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. Ahrefs’ Broken Link Checker is powered by the largest live backlinks database in the industry. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Ubersuggest Vs Ahrefs. To get KeySearch for 30% off, you can use my affiliate link:And enter the coupon code SSSEO30***⚡️FREE SEO Training: Watch. There’s no need to set og:url manually. We have compiled a list of solutions that reviewers voted as the best overall alternatives and competitors to Ahrefs, including Semrush, SE Ranking, Similarweb, and Serpstat. Fill your content calendar for weeks, months, or even years in minutes. It comes with a good set of features, such as competitor analysis, keyword research. Find relevant keywords from our database of over 8 billion queries. Bing. If you want to optimize the agency's budget and not lose data quality, then you should really consider SE Ranking. Your recipes, jobs, or other structured data can appear as rich results on Google Search. 5. SE Ranking – Best combination of features and value. SEO Tool. These free SEO tools feature basic SEO functions, such as keyword research for PPC and SEO software. Ahrefs’ Paraphrasing Tool uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. The cheapest Lite package goes for $99 per month, while the most popular, Standard, will cost you $179 every. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Once satisfied, you can opt for one of the following paid plans: Lite – $69 per month See all keyword rankings for any website or web page. Ahrefs is a digital marketing tool that is used to analyze websites’ link profiles, keyword rankings, and SEO health. They may also upcharge you without warning, and some of the data isn’t the most accurate. So here’s another method: Go to Ahrefs’ Site Audit. Content Refined was born from a desire to simplify the process of content creation. Bluehost preskúmanie; SiteGround preskúmanie; Hostinger recenzia; HostGator recenzia;Una struttura solida è fondamentale quando si tratta di lanciare un nuovo sito web, o implementare un redesign di quello corrente. Here are four benefits of running SEO tests: 1. Ahrefs Review: The Bottom Line. 2. UberSuggest is the ideal free alternative to SimilarWeb that I’d recommend to anyone on a budget. Top 10+ Best SAP Testing Tools (SAP Automation Tools)The Ahrefs SEO toolbar is a free Chrome and Firefox extension that allows you to check for broken links, trace redirect chains, and highlight no-follow links for any webpage. Although it is not a direct competitor to Ahrefs, SimilarWeb offers some of the same features and functions as Ahrefs. You have to pay $7, but with it, you get unlimited access to the chosen plan. Partnerships. Es la mejor alternativa a Ahrefs para organizaciones con presupuestos bajos debido a su costo y características de informes. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. One of the most popular Ahrefs alternatives is SEMrush. 8 Serpstat. Plus its ability to find new links is unmatched. use it full panel . Keysearch 5. 90 per month. Get 5 lookups per 24 hours, 15 related and 5 competitor keywords per lookup for free. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. Mobile Usability. Unfortunately, Ahrefs recently switched over to usage-based pricing. Business – starts at $374. Read More . Ahrefs isn't terminating anywhere. Millions of people are visually-impaired, and many use screen readers to consume online content. SerpYou A Keyword Rank Tracker for SEO. 11 Best Ahrefs Alternatives That You Should Consider. Head of Content @ Ahrefs (o, in parole povere, sono la persona che fa sì che ogni articolo pubblicato sul nostro blog sia EPICO). 90 per month. Ahrefs is one of the most popular SEO monitoring tools on the market, but it’s certainly not the only game in town. Unfortunately, both Ahrefs and SEMrush are not affordable software for everyone. Matches core Ahrefs features. 4. Growth suite. It's also a suite of 4 tools so you can save money on other usages too, rank tracking and a decent crawler/technical tool. Here are eight Ahref alternatives that are worth considering: 1. 47. Option 1 – Find Broken Links with the Ahrefs Audit Tool. You’ll know quickly when to make pivots because the data will let you know errors right away. Pregled Keysearch (najboljša poceni alternativa Ahrefs) Naša vsebina je podprta s strani bralcev. You have to pay $100 EXTRA monthly on the smallest plan just to get daily updates. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Slow pages. You may already know of Moz through their leading digital marketing blog and their Moz-created Domain Authority metric. It has a keyword research tool, a site audit tool, a backlink checker, and even the competence to handle on page SEO. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. Media. Discover keyword ideas, all day long. E per questo occupa il primo posto. A partir de apenas US $ 17 por mês, você recebe 200 créditos diários de pesquisa e análise. New posts New media New media comments Latest activity. ago. Mangools – Easiest Ahrefs alternative to use. These tools are designed to help you improve your website's search engine ranking. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. SEO Minion, for instance. AhrefsLarge Plan – $299/mo or $2868/year. Propiedad del gigante tecnológico Microsoft, Bing es el segundo motor de búsqueda web más grande de los Estados Unidos, con una cuota de mercado de ~ 6%. 2. Whether it's blog posts, articles, product descriptions, or social media captions, the tool can assist in generating compelling paragraphs, saving time and effort for content creators. Best for: Marketers who want a more intuitive UI than Ahrefs. Google Keyword Database. Check your website for 140+ pre-defined SEO issues. It helps internet-enabled businesses — from blogs, to ecommerce businesses, to startups — uncover critical data points and recommendations. 000 monthly searches for the keyword, while ahrefs stated 14. Depending on the size of your site, this could take a good 20 minutes or so. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. Ahrefs est un produit qui vous aide à optimiser votre site Web pour les moteurs de recherche. Serpstat. SEMrush Website. Mangools. Other important factors to consider when. Add a Comment. This toolbar is a handy tool for quick SEO checks and analyses, making it easier to optimize your online presence on the go. te interesa, cu. Startpage. Sei nel posto giusto. 2. It just so happens that I like Ahrefs a bit more. The beautiful thing about Ubersuggest is the ability to crawl your site. O Keysearch é uma alternativa muito mais barata aos Ahrefs. Es sorprendentemente asequible por su variedad de usos. Semrush. 6. So if Ahrefs isn’t a good fit for you, check out the list below for your best options. It costs just $12 after the discount. MozBar. These groups will track all search terms that. 857 reviews. Ahrefs. Ahrefs has been a must-have in my marketing toolkit for many years. SimilarWeb. Pricing with Ubersuggest vs. The 7 best Ahrefs alternatives – summary. Otra alternativa es utilizar el Site Audit de Ahrefs para identificar todas las páginas que tardan en cargar en tu web. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. 2. Effettua un audit delle pagine e suggerisce miglioramenti in relazione alla loro performance, accessibilità, best practices a livello di sviluppo e, chiaramente, SEO. Its Rank Tracker is known for its razor-sharp accuracy and enables users to get updates on their ranking positions, check search visibility and other data, group and tag keywords, and detect. Google Autocomplete 16. Ahrefs’ AI Sentence Rewriter Tool can be highly useful for content creators, writers, and editors who want to improve the quality and clarity of their sentences. Solo necesitas las suficientes para cubrir tus casos de uso. Altre estensioni simili: Redirect Path, Ahrefs SEO Toolbar. First, SEMRush is also an all-in-one SEO suite. Q2. 8K. It has a keyword research tool, a site audit tool, a backlink checker, and even the competence to handle on page SEO. Backlink anchor text — Analyze anchor texts to see. SE Ranking. Y muy utilizada por quienes tienen un gran número de proyectos (paginas web). Overall, when it comes to index size, features, and price, Ahrefs is the best value. Here are the 11 best Ahrefs alternatives SE Ranking Semrush Mangools Nightwatch Sitechecker LowFruits Wincher ScreamingFrog Monitor Backlinks AnswerThePublic Ubersuggest These are the SEO tools I'll be detailing in this post. Ahrefs offers four different pricing options. Keywords that contain your seed in the order it's written. Monitor, test, and track your AMP pages with Search Console tools and reports. Ahrefs es una de las mejores herramientas para analizar los perfiles de backlinks de los competidores, y puede usarse para monitorear los backlinks de cualquier sitio web. . Análisis gratuito de Ahrefs y Semrush. Fatti notare sulle directory più conosciute. These other premium Ahrefs alternatives include Moz and Semrush, described further below. Ubersuggest, a platform owned by Neil Patel,is one of the best Ahrefs alternatives as of today. com Pros Even though Semrush and Ahrefs are often treated like interchangeable tools, I want to highlight a few insider observations that make Semrush the best Ahrefs alternative. This is a list of legit alternatives to the popular SEO tool, Ahrefs. On our second column of 'The Tools We Love', we introduce Ahrefs, our favorite SEO research tool, and discuss why we believe it is worth its high price tag. Keyword chef is also cheap. SEMrush is the best for SEO, paid traffic analysis, social media analysis, and content analysis. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). This helps them to serve the correct version to their users. Powered by industry-leading link data. 2. I recommend starting with cheap tools like keywords everywhere to gain a list of keywords. Página alternativa con etiqueta canónica adecuada. 2. Aquí hay algunas razones para buscar. While on the other hand, ahrefs do not provide free account and for a trial account, they require the payment details. I remember the times of Alexa and how the SEO market was divided into "before" and "after". 14. Crea un plan lógico en base a tus páginas existentes. It's desktop based so has a cheaper cost. Ahrefs Keyword Explorer 2. SE Ranking. Startpage è effettivamente Google senza il monitoraggio. You Need Fewer Backlinks. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc, KeywordTool. Discover a range of top-notch Ahrefs alternatives that can meet your SEO and digital marketing needs. Content Explorer: Content marketers often. With our clients, we want to have the personal touch and mutual respect of an in-house marketing team, but without the cost of in-house employees. semrush free tools are pretty extensive, also, you can use google keyword planner. Annual subscriptions starting at $82/month (personal) and. If you pay monthly, Ahrefs ranges from $99 all the way up to $999. In fact, it's the tool that we use at Content Guppy and is central to our link building efforts. In fact, for a bit of history, SEMRush was the first one to adopt that approach as a well-rounded SEO tool, while Ahrefs initially is “just” a link analytics tool. You can explore the tool and at the same time learn. As mentioned above, Ahrefs trial starts at $7 (for its two plans: Lite and Standard). You can get a completely free trial of Semrush right here. Last year we increased organic traffic to our website by 250%. I redirect (reindirizzamenti) 301 sono un concetto abbastanza semplice. All issues are sorted by importance, with straightforward advice on how to fix each one. Offers a seven-day free trial for a premium keyword research tool. La etiqueta H1 es un encabezado HTML cuyo uso más común es marcar el título de una página web. También tiene un módulo de auditoría incorporado que utiliza la API de. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. You should see a Yoast SEO box. Bear in mind the 7-day trial isn’t free. Domain Rating (DR) Ahrefs Rank (AR) Our proprietary Domain Rating (DR) metric is super-useful for judging the “backlink popularity” (strength) of a target. ). If that doesn't suit you, our users have ranked more than 50 alternatives to ahrefs and loads of them is free so hopefully you can find a suitable replacement. Analyze and monitor your website in one dashboard with an AI-based SEO and web analysis tool. SEMrush is one of the closest competitors of Ahrefs and for good reason. Semrush, on the other hand, has a free version. It’s a great choice if you’re looking for one app. It comes with keyword research, content optimization, SERP and competitor analysis, keyword rank checking, plus loads more. SEMRush. What's new. SE Ranking is an affordable Ahrefs alternative with a trial version for free to test out the tool. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Plan A: The price of this plan is $29. Penguin used to demote entire sites with link spam. Having technical errors on your website can significantly impact. — Gary 鯨理／경리 Illyes (so official, trust me) (@methode) July 21, 2021. 2. . Raven Tools. KEYWORDS EXPLORER. When it comes to pricing, Semrush is a little more expensive than Ahrefs. It is already the biggest database on the web, and it’s growing steadily. Keywords that contain your seed in the order it's written. Through our videos, you'll learn how to grow organic traffic on Googl. Change or cancel your plan at any time. $49/lifetime $468. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. Después de unos cuantos años en SEO y marketing de contenidos, he descubierto que estas son las herramientas SEO gratuitas que necesitas. Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries. Při svém hledání jsem narazil na desítky SEO nástrojů a softwaru. These work by converting on-screen. Its backlink analysis tool has room for growth. Página alternativa con etiqueta canónica adecuada. Ahrefs Keyword Explorer offers a trial pack of 7 days for $7 with its full functionality, for such a tool $7 is worth paying the price. Furthermore, the tool comes with a free trial period. Posjetite Keysearch sada (Upotrijebite kod kupona KDISC. Come promuovere i tuoi video quando non hai un pubblico esistente. Enable this, and images outside the viewport (visible area on the screen) won’t get loaded until they become visible upon scrolling. Ahrefs tends to provide most of its data in graphs and charts, while Moz prefers to use tables in most cases. Aquí tienes cómo funciona el proceso: Analizar – El growth lead trabaja con el analista de datos para descubrir áreas de oportunidades para crecer. The $499+ package is a customized solution for big businesses or teams. Mangools. diddyxking • 2 yr. the tool called seo spyglass is very good (better than ahrefs imo), but the free version will show you up to 1,000 links i think. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Price: There’s a free version, and then the full-featured paid version is $209 per year Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Last year we increased organic traffic to our website by 250%. It’s got a massive index. Check the detailed Ahrefs vs Semrush comparison here. Both solutions also offer a 15-20% discount for the upfront purchase of an annual plan. Fuente: Ahrefs. 1. 1. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. KWFinder by Mangools is a keyword research tool that will help you find & analyze any keywords that you should rank for. Fill your content calendar for weeks, months, or even years in minutes.